About AJS Luxury
Luxury care, made to be shared
AJS Luxury brings together premium skin, hair and body care from Primus and Bellecare Natural. Every formula is built on organic oils and botanical extracts, made in Europe, dermatologically tested and never tested on animals.


What we stand for
Natural by design
Organic oils, plant extracts and gentle formulas, without unnecessary additives.
European quality
Developed and produced in Europe under strict cosmetic standards.
Kind to every skin
Dermatologically tested and never tested on animals.
B2B
Partner with us
We work with distributors, retailers, salons, spas and concept stores. Tell us about your business and we will come back to you with wholesale terms and samples.
- Distribution and wholesale
- Salons, spas and retail
- Collaborations and corporate gifting
The company
AJS Luxury is operated by AJS Luxury FZCO, a company registered in Dubai, United Arab Emirates.
- Company
- AJS Luxury FZCO
- Registered in
- Dubai, United Arab Emirates
- Licence No.
- 63259